The three Australian designers will receive support from Westfield.
Earlier this month, Vogue's editor-in-chief Edwina McCann launched the Australian Fashion Chamber to foster the domestic fashion industry. And it appears others are also seeing the need to bolster our home-grown talent.
Westfield will provide financial support to Dion Lee, Romance Was Born and We Are Handsome through the sponsorship of their upcoming Mercedes Benz Fashion Week Australia shows. They will also feature in an installation at Westfield’s Sydney and Bondi Junction centres around fashion week.
From August 2014, designers will be able to set up a bespoke temporary retail space in Westfield Doncaster through the InHabit program.
On the partnership, Dion Lee told us: “I am excited to present our Dion Lee [II] collection at fashion week next month, with the support of Westfield. It has also been a great opportunity to partner with Westfield on the Inhabit, a concept that supports Australian designers and innovates the retail experience.”
A designer mentorship program is also in works, although further details will be released later in the year.
To launch the program, Dion Lee, Romance Was Born and We Are Handsome each feature in a short film directed by Hugh Stewart.
“We’re so pleased to have this opportunity to connect with our customer on a really creative and innovative way,” said Romance Was Born.
We Are Handsome added: "We’re so excited to partner with Westfield, as it will enable us to reach a broader home-grown audience."
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