In full disclosure, I fell in love with the aesthetic of the designer you're about to meet long before the seams of our lives were sewn together. It all started in a USC sorority house with girls discussing their dreams (yes, very Legally Blonde!). Anyway, my pal Maria Korovilas fantasized about becoming the next Phoebe Philo, my other friend Sophia Bush aspired to flaunt her acting chops, and my goal was to channel Carrie Bradshaw (sans sex-life quandaries, just the fashion, people!). Well, we all come together right here in this story as a reminder to always shoot for the moon.
The three of us hit the ground running: I started writing up a storm here in L.A., Sophia headed to North Carolina to take on her role as Brooke on One Tree Hill, all while Maria wrapped her brain around the ins and outs of the design world. After over 10 years of toil, we're now happily thriving in our respective industries.
But, Maria's bohemian collection of whimsical lace dresses and punk-leather separates, Korovilas is now shining in the klieg lights. She earned the honor of showing on GenArt's Fresh Faces In Fashion runway (the same catwalk that brought Phillip Lim and the Mulleavy sisters to our attention), can be found at Planet Blue, Satine, and Neiman Marcus in the next few weeks, and has received some really glowing reviews. Women's Wear Daily West Coast Bureau chief Marcy Medina says, "Korovilas is one of the most promising new lines out of Los Angeles. It offers a fresh, young, and polished viewpoint in the growing dress market, and designer Maria Korovilas seems to have a grasp on growing the business slowly but surely. And, retailers such as Neiman Marcus are taking note."
The line had its first red-carpet coup at the VH1 Do Something Awards on none other than our college compadre...Sophia Bush. To complete the coming-full-circle situation, both of them will be my bridesmaids in September, and Maria and I are designing the wedding dress I referenced in my introduction to you. (Insert misty eyes and warm fuzzies here!).
Without further ado, here are some of my fiercely creative BFF's swoonworthy looks and a glimpse at what makes her tick.
Tell us how you got your start...
"I was always drawn to clothing. When I was little my mom taught me how to do basic stitches on the home sewing machine and I would lay my dolls over fabric, trace their bodies, cut them out, and sew up a dress made by sight. For me it’s been a sixth sense. Proper training came for me, though, when I went to get my MFA in fashion and textile design at the Academy of Art University. I left there knowing how to sketch properly, drape, pattern draft, construct garments, use creative computer programs, a ton of couture handiwork techniques, and make my own prints via several methods. It’s the complete knowledge of those processes that also make me a much more effective, efficient, and focused creative director."
Describe the Korovilas girl in 10 words or less...
"The thinking man’s sex symbol. Individual, sophisticated, magnetic, beauty, confounding."
What was your inspiration for fall?
"The collection came around a time when my entire worldview was shifting, as strange as that sounds. I had previously been enamored with this sort of 'gypsy, bohemian, dirty- pretty-things, light, and free-spirited' mentality that I had lived by as long as I could remember. And at that time in my life, something just flipped a switch. So, my thought process veered into: 'Who is this girl when she’s on the flipside?' The answer was more nipped, tucked, a prim-and-proper veneer, but the fabrics were still luxe and had a lot of depth and texture in their novelty. That collection and time in my life kind of changed me."
Where do you foresee the line in five years?
"My dream has always been to have something akin to Montmarte’s '20s or Warhol’s '60s in L.A. I want to create my own version of the 'factory.' I’d like to get the house prints up and running and do some cool collaborations with interesting artists. I have a whole plan for integrating textiles, but it will take some time to get it off the ground. Fashion is my marriage, but I have affairs with film, music, and interiors. I cheat constructively!"
What do you have up your stylish sleeve next?
"The wheels are always turning on this side of town! I have to keep some things a secret, but I can tell you I plan to launch a bridal collection in the near future. For now, I’m testing the waters by doing custom bridal projects, which has been a great outlet for getting back into some of my 'couture' processes and doing amazing details that couldn’t be done in production."
What's your number-one piece of advice for aspiring designers?
"Know the rules, so you can know how to break them. Know yourself, so you can know how to break you. Then, put it all back together, and build something. We create our own lives. This Jim Morrison quote is on my wall and is my daily mantra: 'Expose yourself to your deepest fear; after that, fear has no power, and the fear of freedom shrinks and vanishes. You are free.'"
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